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made with pride in england

drawing on the ingenuity of british style and founded in 2005, we are an independent manufacturer of professional men's grooming products. we're proud of our independence, it has allowed us to create innovative grooming staples which inject a personality into men's grooming that is distinctly british.

used by hairstylists and barbers in more than 16 countries

cruelty free

all our products and ingredients are certified cruelty free by the cruelty free International humane cosmetics standard and the leaping bunny program.​

we use efficacious ingredients of both science and nature